Cherita Chocolate


"Founded and created by women for women, Cherita Chocolate infuses local ingredients, such as Gula Melaka, coconut crumbles, natural molasses sugar and more into their products, perfect for the health-conscious shopper of the 21st century. Cherita Chocolate was started by Rizaini Mokhtar. With her love for chocolate she attended baking and chocolate-making classes after leaving her previous job. She first started making her creations for friends and family and then she reached out to corporations and began curating personalised gifts for them. In 2020, she was ready to grow the business even further and partnered with Suri Daman, who came on board with skills in retail and branding. The cocoa beans in Cherita Chocolate are locally sourced from local cocoa farms in Selangor, Melaka and Pahang. This makes this product truly Malaysian. Cherita Chocolate highlights the amazing effects of dark chocolate to uplift our moods and will continue its mission to spread love, positivity on women's strengths & championing mental health. As mental health is a matter close to Rizaini’s heart, Cherita Chocolate collaborated with the Mental Illness Awareness & Support Association last year and a portion of its sales went to the organisation. Because of that, The Artisans Haven features this product in the category of Shop for Good. "


  • 1. How does your platform help market my products and services?

    We list your products and services on our digital mall and promote awareness of your brand & products through the social media and various collaborations.

  • 2. What is the number of monthly views on TAH?

    After 6 months, The Artisans Haven's website has 20,000 unique views per month. On Facebook, The Artisans Haven reaches out to 500,000 social media users.

  • 3. What is the feedback like for existing tenants?

    We have an encouraging responses from many of our tenants for our efforts to showcase their products regularly on social media and the press.

  • 4. Is there a report to track shoppers' visit?

    Yes, this is available for Stores, on a monthly basis.

  • 5. How frequently can we update our product photos and information on The Artisans Haven?

    Stores can be updated weekly and store-lites monthly. Ad hoc updates can be arranged. Just email us at or via agreed google drive.

  • 6. What is the demographic of visitors/shoppers on TAH?

    We don't take any percent commission of the sales and/or track sales and as such don't have demographics of visitors or shoppers.

  • 7. Will the rental rate go up?

    If rental for existing tenants is changed, we will inform our tenants with 3 months’ notice. There are no changes to the rental for existing tenants, at this point in time. The rates for the new tenancy have been revised.

  • 8. How many tenants are there on TAH?

    We started with 30 tenants, and after 6 months, we have 150.

  • 9.How often does TAH have campaigns and promotions?

  • 10. How does payment for my products and services work. Do customer pays TAH or me?

    Customers pay directly to you or your online payment gateway. TAH does not collect any payments on your behalf, and does not take any commissions from your sales.
    If you sign up for other facilities such as e-commerce, Bonuslink or Buy Now Pay Later, there are commissions to be paid to these owners.

  • 11. Do we have to notify TAH if we decide not to renew the tenancy?

    Yes, please.